Content specialists for the performance
Harnessing the passion of performance car enthusiasts is what we do best.
With over 19 years' experience in the performance automotive sector, we can provide high-impact content to drive your brand forward. Through story telling, we engage with the target audience to deliver your message effectively.
Whether in short form copy writing and press releases, to editorially led technical pieces; powerful video content and, of course, social media strategy; we are able to provide a bespoke solution for each individual client. And with a huge contacts book, we can get your content seen by the major media outlets.
We also provide complete editorial packages tailored for the performance automotive media. From beautiful photographs and engaging features, to high-impact videos – our content is ready to drop straight onto the page or to upload to a CMS.
Getting your message across in today’s multi-media landscape is more challenging and time consuming than ever before.
Let us take care of all your media and public relations needs.
Davy Lewis, DRIVEN Automotive Media
Having worked on performance auto magazines for over 19 years, we understand what makes a good press release. We also know what makes a bad one. The key is to get your message across in as short a space as possible, so that you engage the editor; too long winded and complex and they’ll lose focus; too short and they’ll be left with questions.
We are able to produce both long and short form releases, each individually tailored for a particular audience. For example a short, high impact Facebook post will differ greatly from a full release for a magazine or website. We then use our huge list of media contacts to ensure your release is seen by as many potential customers as possible.
One of the fastest growing areas – editorially led features are something we specialise in. It involves creating on-brand content that fits with a media outlet's house style, to deliver your message in a subtle, yet highly effective manner.
We immerse the audience in your product or service with a carefully crafted story, including industry-leading photography. A great additional strategy to complement traditional advert placement.
We live in an age of social media with all of the benefits and downsides that brings. Having created and managed many Facebook pages, we know what works and what doesn’t.
There are a huge number of factors to take into account with social media, from the actual content, to the time of the post, to the way it addresses the target audience. We can help you to grow your reach, cost-effectively, with a bespoke, managed, social media plan.
If you want to deliver targeted content to promote your brand, then video is one of the most effective ways to do it. But it has to be right. Our focus is on short, dynamic films that engage an audience excited by the subject matter.
From simple unboxing, to explanations of what products do; to fitting guides and testing, there’s huge potential to tap into your target customer. Whether you need a short, two-minute video for Facebook, or something more in-depth, we can produce this for you.
Like vinyl, print media is currently experiencing something of a resurgence. As we all spend more time in front of various electronic devices, the chance to relax with a magazine is a welcome relief for a growing number of performance automotive enthusiasts. It therefore offers another way to get your message across.
Having launched two, established performance auto newsstand titles, we know what it takes to deliver a quality product and can produce a bespoke magazine to your requirements. This may be a small, one-off item that can be sent out to dealers and existing customers. It could be a more frequent ‘company’ magazine that showcases what you do – ideal to send out to your dealer network.
Whatever your needs, we have a team of creatives ready to deliver a high-value, newsstand quality publication. We are also able to produce newsletters, adverts, flyers and help with logo development.
Nothing is more important than your brand and we can help you to grow it. From developing your logo and artwork, to a full relaunch, we offer a range of solutions to suit.
Our experienced creatives will help you decide the best strategy to take your brand forward. This includes getting your product seen in the right magazines, blogs and social media channels as well as event promotion and introducing you to other companies who may be a good fit as commercial or media partners.
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